The NSW Teachers Federation got a sophisticated campaign system from MountainRiver CMS. Ability to create campaign pages [2] on the NSWTF website and integrate video and audio. The campaign pages may link off to specialist campaign websites that communicate the campaign message clearly and directly, usually with a call to action such as donate, join a rally or sign a petition. 

MountainRiver CMS has also been working with CiviCRM's [3] Personal Campaign Pages [4] facility. Personal Campaign Pages provide the facility to create campaign specific fund-raisers. People supporting campaigns are assured that money raised will be applied to things that they care about and often given the opportunity to support activities that would not be possible without direct support.