There are a number of reasons for using CiviCRM on your website.

Powerful

CiviCRM is powerful, it allows for email lists to be managed professionally with bounce management, groups, customsable templates and unsubscribe.

Additionally CiviCRM has a fully functional membership system enabling membership based organsations, website subscriptions and a range of other scenarios. For not-for-profits there are donation pages, print mail labels, organise events, present campaign pages and the ability to for individuals to raise funds for specific causes. 

Integrates

Integrates with your website well. With Drupal it is a simple matter to get people to become 'members' or be added to a list if they buy something from a shop, register on a form or subscribe on your website. 

Data in One Place

Your data isn't spread across multiple services. Your customers aren't the 'product' of 'free' services and you won't get a surprise subscription cost. 

Customisable

CiviCRM is highly customisable and you can take advantage of years of expericene and working solutions that MountainRiver has developed so that you are meeting needs effectively.

For detailed information see the CiviCRM site.

Costs

We can reduce your integration costs and subscription costs. With CiviCRM we don't charge per seat costs, per email costs, or per administrator costs. We have pre-worked the integration so we can provide many solutions at a great rate. This is a system that we can program, meaning that we can streamline processes in a way that you can't with subscription systems. MailChimp is one of the worst for repetitive clicking. This is on top of increased functionality and the further ability to customise deeply and integrate effectively using more programming.

Versus Pure Web Based Systems

Now we are web people, but some things are easier to do in text. More flexibility, more portability and more reproducable. There is no separation between building functions and management functions which complicates both. For example in the popular MailChimp system we were just asked to test 14 lists. Reproducing this with the list segments, campaign logic and so on by point and click is difficult and error prone.