Civicrm is an open source 'Customer Relationship Management' system. It is mainly targeted at membership organisations and NGO's which are also a major client base of MountainRiver.net. Most of our site templates come with it pre-installed as we find it solves some very common problems. CiviCRM and Web Form are the most common 'value adds' that MountainRiver.net provides.
Manage memberships and provide web enabled services. Solutions for managing the basics, collecting an annual subscription. Extend it to enable self service details updating, then provide online services. Mountain River can then provide solutions that help to engage members in promoting collective interests, engaging with each other and developing professionally.
Subscriptions are a way to put a website on a sustainable financial footing and encourage engagement.